An honest look at how the two compare on pricing and what's included, so you can judge for yourself which fits your team.
| PureDesk | Zendesk | |
|---|---|---|
| Pricing model | Flat price per workspace | Per agent, per month |
| Free plan | Free forever, up to 2 agents, no card needed | No permanent free plan -- 14-day trial only |
| Starting paid price | £24/mo flat, up to 10 agents | £15/agent/mo (Support Team, billed annually) -- e.g. £150/mo for 10 agents, and this tier has no live chat |
| Unlimited agents | £79/mo flat (Pro) | Cost keeps rising per seat at every tier |
| Live chat / widget | Included on every plan | Not in the entry Support plan -- requires upgrading to Suite Team, £45/agent/mo |
| Email-to-ticket | Included on every plan | Included |
| Self-service knowledge base | Included on every plan | Included |
| AI assistant | Included on Pro, 500 sessions/mo, no extra charge | Copilot is a separate add-on, £40/agent/mo on top of Suite Professional (£89/agent/mo) or higher |
Zendesk figures are its own publicly listed UK prices (zendesk.co.uk), correct as of September 2026. Pricing on both sides changes over time, so check Zendesk's own pricing page before deciding. Zendesk is a trademark of Zendesk, Inc.; PureDesk isn't affiliated with or endorsed by Zendesk.
Neither tool is right for every team -- here's the honest version.